On September 15, 1978, Cheech and Chong's, Up in Smoke was released. Up in Smoke was Cheech and Chong's first full feature-length film.
Even though it wasn't well-received when it was released, Up in Smoke is credited with establishing the marijuana comedy genre and is now considered a classic. Even though it got off to a rocky start, the film earned $44,364,244 at the box office.